Because it was a good one.

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I’m just a guy.

White, 30-something, married a few years, work in advertising, live in Hoboken, NJ.

On a normal Sunday, I would be watching eleven consecutive hours of football and refreshing my fantasy app to watch the little numbers turn green, and hope they don’t turn red.

Yesterday was not a normal Sunday. I woke up with a desire to get up and go to New York City and to be present. I had no expectations; I knew most of the raucous partying had happened the day before. In fact, I didn’t know what I was looking for, I just knew I wasn’t going to find it on my couch, staring at multiple screens all day. I recruited my brother to join my wife and me in Washington Square Park. …

How the return of live sports content will impact the shifting TV landscape

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Photo by Veronica Benavides on Unsplash

On March 9th, Rudy Gobert of the Utah Jazz mocked the Coronavirus threat by purposefully touching journalists’ recording equipment during a postgame news conference. Two days later, on March 11th, he was the first NBA player to test positive for the virus. That same day, the NBA was the first professional league in the US to postpone its 2020 season. Finally, on July 30th, after 141 days, the NBA restarted its season in a “bubble” in Orlando. The player to score the first points in the first game back? You guessed it: Rudy Gobert.

Of course, the NBA is not the only league that has been impacted by the pandemic. The NHL, MLB, PGA, WNBA, NCAA, and international soccer leagues were forced to put their competitions on hold, while the Olympics was forced to postpone its competitions one year, ruining arguably the greatest (unofficial) logo design in recent sports history. This dearth of sports content created a vacuum in which other forms of entertainment have risen to attract audiences’ attention. …

Benjamin Hone

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